How a nonprofit drove 669,000+ views, 21,000+ visits, and meaningful engagement — in one year with Vee

5 days ago
2 min read

Consistent content across Instagram, Facebook, and LinkedIn

669K+ views

in 12 months

21K+ visits

+94.9% reach

13K+ interactions

+35.5% engagement

Myra’s Kids Foundation

Driving awareness, engagement, and growth through consistent social media with Vee

Industry:

Nonprofit / Youth & Family Support

Use Case:

Social media management + community engagement

Time to Results:

12 months

Results:

669K+ views
21K+ visits
13K+ interactions
410 clicks
+94.9% reach (IG)
+71% link clicks (IG)
+35.5% engagement (FB)

The Challenge

Myra’s Kids Foundation set out to do more than just stay active on social media —they wanted to increase visibility, grow their audience, and turn attention into real action.

That meant:

Reaching more people across platforms
Building a consistent and engaged audience
Driving meaningful actions like clicks, visits, and interactions

But with a small team and limited time, maintaining consistency across channels was a

challenge.

The Approach

Instead of trying to do everything manually, the team focused on building a system that could support consistent execution over time.

With Vee, they combined:

Always-on content creation with Maggie to keep feeds active and consistent
Continuous input of fresh content to keep messaging relevant and authentic
Daily community management, including:
- sharing to stories
- creating net new stories
- posting reels and videos
- engaging directly with their audience
A mix of formats across Instagram, Facebook, and LinkedIn
Ongoing iteration based on what performed best

The goal wasn’t to be hands-off —it was to focus effort where it actually drives results, while Maggie handled the consistency.

The Results

Topline Impact

669,452 total views
21,407 profile visits
13,734 content interactions
410 link clicks
871 new followers

Channel Performance

Instagram (Primary Growth Engine)

465,636 views
+94.9% reach YoY
+71% link clicks YoY

Instagram became the main driver of awareness, helping expand reach and attract new followers at scale.

Facebook (Engagement & Traffic Driver)

187,458 views
+35.5% interactions YoY
~45–51% increase in link clicks

Facebook played a key role in turning visibility into engagement and clicks.

LinkedIn (Consistent Presence)

16,358 views
735 interactions

While smaller in scale, LinkedIn provided steady visibility and credibility.

Key Takeaways

Consistency drives compounding growth — results built over time, not overnight
Instagram fueled reach and audience growth, while Facebook converted attention into action
Content alone wasn’t enough — active engagement and community management made the difference
Growth wasn’t just visibility — it led to real clicks, visits, and interactions