300%
Reach growth
4x
Content volume
100%
Control on brand styles & voices
72%
Less time spent on content creation
Get out of social media management and back to your strategy
Maggie doesn’t just automate your social media, she works with you.
From planning to publishing, she makes sure your story is told beautifully, consistently, and on time
Plans Your Calendar
Automatically builds a monthly content plan aligned with campaigns, events, and goals.
Designs Branded Visuals
Designs on-brand visuals that match your organization’s look and feel. No design experience required.
Writes Tailored Captions
Creates captions written in your nonprofit’s unique tone, ready to post on Facebook, Instagram, and LinkedIn.
Sends Smart Email Updates
Delivers reminders, drafts, and updates straight to your inbox for easy feedback and approval.
Tracks Performance Insights
Monitors engagement, reach, and post performance to help refine your social strategy.
Improves With Every Post
Learns from your preferences and feedback to keep your future posts even more on-point.
How it Works
1
Onboard your Organization
Maggie learns your voice, brand, and goals through a quick onboarding. She reviews your goals, tone, colors, key audiences and more.
2
Share content, receive a monthly social plan
Maggie builds your full monthly content calendar, writes captions, designs visuals, and prepares posts for approval inside your Vee dashboard.
3
Approve and Relax,
Maggie Handles Posting
Once approved, Maggie automatically schedules and publishes your content at the best engagement times across Facebook, Instagram, and LinkedIn.
Moses Abudarham,
GoodToday
“I don’t have to stress about what’s going out or when, it’s all taken care of. It truly feels like we’ve added a new team member. Maggie’s been amazing."
Dr. Jordyn Trockman
Psychologists of Color, Inc.
"Maggie freed up so much time so we could focus on programming and fundraising, instead of spending hours creating posts. We even repurpose Maggie’s content for newsletters, video thumbnails, and other communications."
Tracy Milgram-Posner, BRCAStrong
“People stop me at conferences to say how amazing our social media looks now. Even our sponsors and board have noticed the impact. One post hit 11.3K views. With Vee, it truly feels like we added two new team members.”
Organizations everywhere trust Maggie to tell their story.
Frequently Asked Questions
What is Maggie?
Maggie is Vee’s AI-powered social media assistant for nonprofits. She helps you plan, write, and manage social media content so you can stay consistent, on-brand, and focused on your mission.
What can Maggie help me with?
Maggie helps you create social media posts, captions, and content ideas tailored to your nonprofit’s mission, programs, and goals.
Which platforms does Maggie support?
Maggie supports content creation for major social platforms commonly used by nonprofits, including formats suitable for Facebook, Instagram, LinkedIn.
Does Maggie post content automatically?
No. Maggie does not post content automatically without your explicit permission.
By default, Maggie works in manual approval mode:
-
Maggie generates content based on your instructions and preferences
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All posts are saved as drafts in your account
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You review, edit, and approve each post before it goes live
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Nothing is published to your social media channels without your manual approval
This ensures you always have full control over what’s shared with your audience.
Why is manual approval the default?
Manual approval gives you the final say. It allows you to:
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Review content for accuracy and tone
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Make edits or adjustments as needed
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Ensure posts align with your current goals
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Maintain full control over your brand voice
Can Maggie post automatically if I want her to?
Yes. Auto-publishing is available as an optional feature, but it must be explicitly enabled by our team.
To enable auto-publish:
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Contact Vee’s support team and request auto-publish activation
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Once enabled, Maggie can post approved content automatically based on your schedule
Auto-publishing is never enabled without your knowledge and consent.
How does Maggie learn my nonprofit’s voice and mission?
Maggie uses information from your Vee account, including your organization’s mission, programs, and existing content, to tailor posts to your voice and priorities.
Can Maggie post on Facebook, Instagram, and LinkedIn at the same time?
Yes. Maggie can publish across all three platforms at once, but she doesn’t just copy and paste. She makes sure each post looks and feels right for the Platform it’s on.
Can Maggie adjust content for different audiences or goals?
Yes. You can guide Maggie to create content for different purposes, such as awareness, fundraising, program updates, or community engagement.
Can Maggie rewrite or improve existing posts?
Yes. You can share draft posts or existing content and ask Maggie to refine, shorten, or adapt it.
Can Maggie help me plan content in advance?
Yes. Maggie can help you brainstorm and create content ideas to support consistent posting over time.
Does Maggie help with campaigns or themed content?
Yes. Maggie can support campaigns, events, and seasonal themes by generating aligned content ideas and posts.
Can multiple team members use Maggie?
Yes. Depending on your Vee plan, multiple team members can collaborate using Maggie within your organization’s account.
Can I edit Maggie’s content before using it?
Yes. All content Maggie creates is editable, and you decide what to publish.
Does Maggie track performance or analytics?
Yes. Maggie allows you to view performance insights for your posts directly in the Vee platform.
These insights help you understand how your content is performing across connected channels and support better planning and content decisions over time.
Is Maggie’s content ready to publish as-is?
Maggie creates strong drafts, but you should always review content for accuracy, tone, and context before publishing.
What happens if I approve a post but later want to edit it?
You can still edit the post content in the platform (text and creative) before it goes live. (Edits also help Maggie learn your preferences.)
What happens if I don’t like something Maggie made?
You’re always in charge: edit it, send it back, or reject it. Maggie learns from feedback and updates your preferences.
Can I schedule posts?
Yes. You can schedule posts in the Vee platform (Add Post), choose platforms, and set date/time; scheduled posts publish automatically.
Can I reschedule a post?
Yes. Open the post, adjust the date/time, and save - your calendar updates automatically.
Can you change the format of my post (e.g., from image to carousel)?
Yes. Upload multiple images to make it a carousel; remove extras to revert to a single-image post.
Can I access my live posts from the Vee platform?
Yes, Maggie’s workflow is designed so you can manage content in-platform and access published outputs from there.
Does Maggie create graphics, captions, and hashtags together?
Yes, Maggie’s workflow includes planning + graphics + captions + hashtag suggestions as part of the full content cycle.
Will Maggie remember feedback, or do I need to repeat myself?
She improves over time using your approvals/edits and feedback, like a teammate who learns your preferences.
How much time will Maggie actually save my team each week?
Most nonprofits report saving at least 3 hours per week, with savings compounding as you review/approve in monthly batches.
Does Maggie do paid ads?
Yes—through Maggie Boost, an add-on designed to amplify organic posts with paid reach (not traditional ad-manager work).
Can Maggie respond to comments on published posts?
No. Maggie focuses on creating and publishing content; your team handles replies and community management.