How Good Today Transformed Its Social Presence With Maggie AI

Good Today is a nonprofit on a mission to make doing good a daily habit. Partnering with companies and organizations, Good Today boosts employee engagement by allowing employees to vote on different causes to help the greater good, as a way for them to give back to the community. Every day, thousands of Good Today members donate small amounts to support urgent causes around the world, creating a global culture of generosity.

But even with a strong mission and loyal community, Good Today recognized that its social media presence needed to evolve. Their content was informative, but it leaned heavily on broadcasting what the organization did rather than building participation around how anyone could take action today.

This shift became the starting point for their collaboration with Maggie AI. With Vee.com’s strategic support, Good Today reimagined its social storytelling into a dynamic, habit-building platform that inspires action, strengthens visibility, and invites deeper engagement from donors, volunteers, and funders.

A Needed Shift in Communication

While Good Today had a strong social presence, the content was centered more on promotion than participation. The organization wanted to move beyond simply telling supporters what they do and instead invite people into daily acts of good.

The goal was clear: Move social media from awareness toward action, and from action toward habit building.

Maggie AI helped Good Today make this leap by reshaping the tone, cadence, and structure of their content. Instead of saying “Here is what we do,” their social channels began encouraging, “Here is how you can do good today.”

From Broadcasting to Empowering

The difference between Good Today’s original approach and the new, Maggie AI supported direction. Their old strategy focused on highlighting the organization. Their new approach highlights the supporter — giving anyone, anywhere, simple ways to help, volunteer, and spark a ripple effect of good.

Maggie AI supported this shift by helping the team create:

• Action-oriented messages

• Posts that empower people to take small, meaningful steps

• Content that celebrates participation rather than perfection

• Narratives designed to boost shareability and spark conversation

• Daily prompts that build momentum and habit formation

  
  

This shift aligned perfectly with Good Today’s mission of inspiring micro-acts of generosity every single day.

Rebuilding Social for Engagement, Not Just Information

Good Today’s new social presence:

• Clear calls to action

• Conversation starters and challenges

• Volunteer-from-anywhere ideas

• A fresh, more inspiring visual identity

Maggie AI played a crucial role in generating ready-to-post content that reinforced these priorities. The tool helped Good Today:

1. Create conversational content that invites participation

Maggie produced prompts, questions, and mini challenges that encouraged followers to comment, share, or take a small action offline.

2. Develop bite-sized volunteer and kindness ideas

Good Today wanted to champion small acts of service. Maggie helped generate daily and weekly volunteer ideas that aligned with their brand voice.

3. Refresh captions to feel personal and actionable

Instead of generic announcements, content became an invitation for people to act in the moment.

4. Deliver a consistent flow of content

With Maggie, Good Today could maintain a steady stream of high-quality posts, even with a small team.

How Maggie AI Helped Good Today Build a Habit-Forming Platform

The transformation was not simply aesthetic. Good Today wanted its social channels to reinforce the idea that doing good is not a special occasion. It is a habit.

Maggie supported this shift by:

• Helping create recurring series that followers could look forward to

• Crafting action-focused posts that built daily momentum

• Simplifying the content creation process so Good Today could stay consistent

• Framing social media as an extension of the daily giving cycle the nonprofit is known for

As Good Today’s storytelling evolved, so did audience engagement. People were not only learning about Good Today. They were participating in the mission.

Why This Transformation Matters

The impact of this shift is profound:More engagement. More impact. More shareability. And a clear path toward testing new formats and tracking performance moving forward Good Today.

This matters for three reasons:

1. Awareness is no longer passive

By using Maggie generated content, Good Today turned education into action, strengthening the connection between their social followers and their mission.

2. Funder visibility increases through better storytelling

Funders often evaluate a nonprofit’s social presence as part of their due diligence. When storytelling becomes clearer, more consistent, and more action oriented, funders gain confidence in the organization’s ability to mobilize and engage supporters.

3. Habit-driven content supports long term mission growth

Daily giving, daily action, and daily reminders reinforce Good Today’s core purpose. Maggie made it possible to maintain this rhythm without overburdening staff.

The Outcome

With Maggie AI’s support, Good Today developed a social presence that reflects the heart of their mission: empowering anyone to do good today.

The shift resulted in:

• A more interactive community

• Increased shareability of posts

• Better alignment with Good Today’s mission and values

• Stronger visibility to donors and funders

• A refreshed and inspiring brand experience online

What began as a desire for stronger messaging became a full transformation in how Good Today communicates.

Final Thoughts

Good Today is built on the belief that anyone can make a difference with small, consistent actions. By partnering with Maggie AI, they were able to bring this belief to life online. Their social media channels became spaces for inspiration, action, and community, creating a momentum that draws in donors, funders, and participants who want to be part of something meaningful.

This collaboration shows what happens when technology amplifies mission driven creativity. The result is a stronger brand, a more engaged community, and a social presence that truly reflects the spirit of doing good today.

Want to refresh your own nonprofit’s social presence and inspire more action across your community? Maggie AI helps teams turn mission aligned ideas into consistent storytelling that grows awareness, engagement, and visibility.

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