Resources for teams
How Can Employee Volunteering Improve Your Employer Branding?
Vee Team
June 17, 2021

The Beatles famously sang that "Money Can’t Buy Me Love," and the fact is that not only love can’t be bought solely with money but also employer branding. Many of us think that employer branding can be achieved only through high-profile campaigns, involving well-known figures and shiny locations.

But the truth is that there are multiple ways to increase employer branding, and one of them is much easier than you would think: volunteering. Yes, volunteering can significantly improve your employer branding, and here are some of the reasons why.

New employees value your commitment to the community

Usually, and up until recently, the dominant paradigm was that the best way to attract employees was by offering them lucrative perks and benefits such as yearly bonuses, yoga and Pilates classes, trips, concerts, and even private chefs that make breakfast every day. Sure, that’s nice and it can attract some people.

But today, young employees, especially millennials and generation Z employees, will judge you according to your commitment to the community. They want to know if you are here just for business or that you aim to make the world a better place for all of us.

Therefore, one of the most efficient ways to improve your employer branding is to offer some volunteering time to your employees. Eventually, it will pay off as you will attract high-quality talent that will appreciate your approach to life and business.  

Increased PR value leading to high business value

Think about how much you usually invest in PR. You make tremendous efforts to spread the word about your organization, increase public awareness of it, and let everyone around you know about it.

Whether it is by media or additional channels, there is no doubt the PR efforts are something that we are all concerned with.

But with volunteering, it's much easier. You can show the value of your business, the causes you care about and the team spirit of your organization.


Events at your workplace that everybody benefits from

While your employees will surely appreciate you for engaging in volunteering activity, you will also have the opportunity to increase team bonding across divisions at your workplace.

Volunteering can be a fresh way to engage your staff and try out leadership opportunities in a new environment. Your employees will thank you for the opportunity and maybe some new ideas and partnerships between them can sprout.

Strong employer branding is ultimately about developing a strong company culture and employee experience. What better way to do that than volunteering?


Share it with others


Be the change
Our team of experts will help you make your impact goals a reality.
Resources for teams
"I Rode a Horse Today"
How volunteering on a farm can help change lives.
Resources for teams
"Love and humanity will save the world": 3 personal stories from Ukraine
These stories moved and inspired us, and we know you'll feel the same.
Raise awareness
'Heart to Plate' is bringing generations together
How two students decided to bring joy to elderly folks living alone
Resources for teams
5 Trendy Ways to Engage Employees and Boost Motivation
Show interest, build community, cooperate, communicate, and...
Raise awareness
Action Tutoring is closing attainment gaps all over England
Volunteering as a tutor for just 8 hours can have a great impact.
Resources for teams
An HR Guide for Returning to the Workplace After COVID-19
4 steps to a smooth return to the office and renewed growth.
Resources for teams
Are you hiring?
Why you should prioritize candidates who volunteer
Resources for teams
Best Places to Volunteer this Thanksgiving
Meaningful opportunities in NYC, San Francisco, London, and Florida.
Raise awareness
Children in Care
We must talk about youth at risk of abuse, exploitation, or neglect.
Resources for teams
Employee Volunteering: Why is it Important for Business?
Volunteering boosts employee pride, retention, and development.
Raise awareness
Enjoy Every Moment: A Conversation with The CMT4B3 Research Foundation
When 3-year-old Hunter got his diagnosis, his parents took action.
Resources for teams
Everyone Loves a Good Post: A How-to Guide for Impact-Driven Social Media Managers
How to share authentic and inspirational content about volunteering.
Resources for teams
Hand in Hand (Hebrew)
A special video in honor of Holocaust Remembrance Day in Israel.
Resources for teams
How Can Employee Volunteering Improve Your Employer Branding?
3 reasons why volunteering will boost your brand image right away.
Raise awareness
How a Wall Street Professional Became a Climate Activist
Three days after 9/11, Soledad Haren began a new journey in life.
Raise awareness
How to Leverage Corporate Volunteering for Your Nonprofit
Learn how to build trusting relationships with qualified volunteers.
Raise awareness
How to Recruit Volunteers Online?
Easily promote your activities to skilled volunteers in your area
Up your game
Learn how to make your startup a reality
An entrepreneur's journey: special live webinar with May Piamenta
Resources for teams
The Great Resignation and the Greater Good
Volunteering will help you attract and retain top talent.
Raise awareness
The Hunger Crisis
By 2030, more than 840 million people are expected to be hungry.
Success stories
Vee are the People: Meet Adam Folkman Lubrani
How one nonprofit helped small businesses survive covid lockdowns.
Success stories
Vee are the People: Meet Daniel Kovler
This startup founder with ADHD is changing STEM education for good.
Success stories
Vee are the People: Meet Gadi Solomon
Gadi's main goal is to make volunteering part of his company's DNA.
Success stories
Vee are the People: Meet Gili Singer
How one woman connects with African refugees in Israel through dance.
Success stories
Vee are the People: Meet Inbar Shashua Bar-Nir
Providing grants to help rehabilitate small businesses post-covid
Success stories
Vee are the People: Meet Kama Berman
An actress shares her insights on the healing power of the arts.
Success stories
Vee are the People: Meet Keren Sade
How volunteers can find hope in seemingly hopeless situations
Success stories
Vee are the People: Meet Leah Tonic
A movement of mutual aid takes a stand against oppression.
Success stories
Vee are the People: Meet Maayan Zweig
The role of Impact Development Consultants in social entrepreneurship.
Success stories
Vee are the People: Meet Michal Ben Shabtay
How kids are volunteering to help their friends with disabilities
Success stories
Vee are the People: Meet Mor Cheayat
Mor has found a way to nourish her soul by protecting the vulnerable.
Success stories
Vee are the People: Meet Mor Yahav Peretz
This week's interview is with Mor Yahav Peretz
Success stories
Vee are the People: Meet Ori Knafo
Leveraging innovative approaches to support students in rural Israel.
Raise awareness
Vee are the People: Meet Roee Shpernik
Using photography to raise awareness for those without a voice.
Success stories
Vee are the People: Meet Sagi Braitner
This singer, actor, and beatboxer found his purpose by volunteering.
Success stories
Vee are the People: Meet Sheggy Shachar
The life of an ecological activist and entrepreneur in the desert.
Success stories
Vee are the People: Meet Shiran Nissan
The Princess of Volunteering shares her story and expert tips.
Success stories
Vee are the People: Meet Yaara Zered
Standing up to injustice and seeking truth as an EMT and a journalist.
Up your game
Webinar: How Volunteering Can Boost Your Financial Performance
Join our webinar on Monday, May 23, 2022.
Up your game
Webinar: Transform your organization by empowering women
Get practical tips to recruit more women to your organization and empo
Resources for teams
When's the last time you did something for the first time?
Volunteering helps you learn new things, meet new people, and grow.
Resources for teams
Why is it important to volunteer?
Volunteers help community members understand that they're valued.
Raise awareness
Win $1,000 for your women-led nonprofit!
We're giving away $1k to 1 women-led nonprofit in NYC for Women's Day.