With a worldwide TV audience of 2.1 billion viewers, Coca-Cola had to put its best foot forward in sponsoring the Winter Olympics in Salt Lake City.

Coca-Cola and promotion agency CPC enlisted VEE to design and fabricate a series of oversized dimensional displays that were installed in the Olympic Medals Plaza during the games. Our design integrated Coke and Olympics branding and connected Coke with centerpiece events like the bobsled and downhill ski racing. Our work occupied prime real estate in a key traffic area for the 1.5 million attendees of the games. The displays also served as a highly visible backdrop seen by an enormous TV audience during medal ceremonies for the 78 events held at the Salt Lake Olympics.