Batter up!

Batter up! The Milwaukee Brewers wanted to expand their fan festival area and develop new games and attractions to engage their littlest fans. They needed fresh ideas, a concept book to sell in sponsors, and a design/build team ready, willing and able to get it all done in only … 3 months?! OK, VEE can do that. The hot spots of this new Kids Zone feature Race to First, a competitive sprint from home to first base; a make-your-own baseball card photo booth encased in a Giant Baseball; an oversized Baseball Glove - another kids photo op; and lots more - all within view of the game down on the field. The Brewers Kids Zone is a home run for families at Miller Park.

Download Brewers Case Study (1.3 MB)